your brand voice isn't what you think it is
Brand voice isn't about picking adjectives in a strategy document. It's about how those adjectives show up in actual sentences.
why your brand sounds like everyone else
You don't need to be loud. You don't need to be controversial. You just need to be specific. The most differentiated brands aren't the biggest — they're the ones with the clearest point of view.
the diminishing returns of perfectionism
Perfectionism also has an opportunity cost. The three hours you spent perfecting one post could have been three posts. More experiments. More learning. More surface area for something to hit.