content isn't king — distribution is
I think of distribution as a multiplier. If your content is a 7 out of 10, great distribution can make it perform like a 9. If your content is a 10 but your distribution is a 2, you're getting 2-level results.
I think of distribution as a multiplier. If your content is a 7 out of 10, great distribution can make it perform like a 9. If your content is a 10 but your distribution is a 2, you're getting 2-level results.