content isn't king — distribution is
I think of distribution as a multiplier. If your content is a 7 out of 10, great distribution can make it perform like a 9. If your content is a 10 but your distribution is a 2, you're getting 2-level results.
why your best content already exists
You already know what you know. Now say it better, say it differently, say it again. Your content backlog isn't a graveyard. It's a garden. Some things just need replanting.