posting isn't a strategy
The danger of strategy-free posting is that you can do it for years and go nowhere. You build an archive of random content that doesn't compound because it's not connected.
stop making content for your competitors
The content that builds businesses is usually simpler than the content that builds reputation among peers. It's more direct. Less clever. It meets people where they are instead of where you wish they were.
why your best content already exists
You already know what you know. Now say it better, say it differently, say it again. Your content backlog isn't a graveyard. It's a garden. Some things just need replanting.
the financial case for consistency over campaigns
The compounding effect isn't just about quantity. It's about relationship building. Your audience can't develop a habit around you if you're not there consistently. They can't learn your voice if it keeps disappearing. Trust is built through repeated contact, not one-off impressions.
the real cost of staying silent
When you choose not to post, you're choosing to let your competitors own the conversation. You're choosing to let your audience's attention go elsewhere. You're choosing invisibility.