the financial case for consistency over campaigns
The compounding effect isn't just about quantity. It's about relationship building. Your audience can't develop a habit around you if you're not there consistently. They can't learn your voice if it keeps disappearing. Trust is built through repeated contact, not one-off impressions.
the myth of the overnight success
Stop comparing your chapter one to someone else's chapter ten. The breakthrough moment is just when other people finally notice what you've been building all along.