content isn't king — distribution is
I think of distribution as a multiplier. If your content is a 7 out of 10, great distribution can make it perform like a 9. If your content is a 10 but your distribution is a 2, you're getting 2-level results.
the financial case for consistency over campaigns
The compounding effect isn't just about quantity. It's about relationship building. Your audience can't develop a habit around you if you're not there consistently. They can't learn your voice if it keeps disappearing. Trust is built through repeated contact, not one-off impressions.