the founder’s content advantage

Why personal brands outperform corporate ones

People follow people. Not logos.

This is the unfair advantage founders and individuals have over faceless brands. You can build relationships at scale in a way that corporate accounts never will.

Your face, your voice, your personality — all of these are things people can connect with. A brand account is just a billboard with a comments section.

The data backs this up. Personal accounts consistently outperform brand accounts in engagement rate, trust metrics, and conversion.

When a founder shares something, it feels like a recommendation from a friend. When a brand shares the same thing, it feels like an ad.

And yet, so many founders hide behind their company pages. They think it looks "more professional" to post as the brand, or they're uncomfortable putting themselves out there, or they just haven't realized the opportunity they're leaving on the table.

Here's what I've learned: your personal brand is the best marketing asset your company has. It's not even separate from the business — it IS the business, just in human form.

This doesn't mean you have to share your whole life. You can keep your personal brand firmly in your professional lane. It just means showing up as yourself instead of hiding behind a logo.

The content you post as a founder will outperform almost anything posted from the company account. Because your opinions carry more weight, your stories are more interesting, and your perspective is unique.

The more you build your personal brand, the more it lifts your company. The trust people have in you transfers to trust in what you're building.

Corporate accounts are necessary. But they're not sufficient.

Put your face on it. The results will speak for themselves.