why you're overthinking your content

The paralysis of perfection

The post you've been drafting for three weeks? It's not getting better. It's just not getting posted.

Overthinking is the silent killer of content strategies. While you're busy wordsmithing the perfect hook, your competitor posted something "good enough" and moved on. They're learning what works while you're still theorizing.

I used to do this. Obsess over every word, rewrite hooks twelve times, convince myself that if I just spent a little more time, it would be perfect. And then I'd either post something I'd completely over-edited into blandness, or I'd abandon it entirely.

Here's what I’ve learned: the content that performs best is almost never the content I spent the most time on. The posts I agonized over often flop. The ones I threw together in ten minutes often hit.

Because the thing that makes content work isn't polish. It's resonance. You can't think your way to resonance. You can only test your way there.

The perfection trap is really a fear trap. We hide behind "I'm just making it better" because it feels safer than putting something out and being judged, and the endless editing is procrastination wearing a productivity costume.

But done is better than perfect. I know everyone says that…but here's the part they don't say: done teaches you something. Perfect is theoretical. Done is data.

Every piece of content you post is an experiment. It tells you something about your audience, your voice, what works and what doesn't. Every piece you don't post teaches you nothing.

The goal isn't to post your best work every time. The goal is to post enough that your average quality keeps rising. You only get better by doing. And you can only do by shipping the dang thing.

Set a timer. When it goes off, the post is done. Not perfect. Done. Hit publish.

The internet doesn't remember your mediocre posts. It only remembers the ones you never made.